It’s a motto here, but I can’t emphasize enough on the importance of psychology in order to understand how the human mind works to get their attention and to design compelling user experiences.
In previous articles, I started the series of posts devoted to Gestalt theory and ways to effectively apply it in UX design. We have already presented the definition of Gestalt theory, the principles of grouping in particular, as well as looked into the principle of similarity for user interfaces. This time let’s discuss the principle of proximity for UX design.
One of the crucial conditions of positive user experience is desirability. People aren’t only made of logic and action, they are also full of feelings, intuition, emotions, and memories. That’s what designers have to keep in mind aiming at user-friendly products.
Today, I’m gonna write about another part of the memory capacity that every designer should know by tackling the self-generation effect.
The next fundamental gestalt principle I want to introduce is similarity. The principle of similarity is grounded on the idea that things which share visual characteristics such as shape, size, color, texture, value or orientation will be seen as belonging together.
If we keep in mind how our users think, we can create designs which support them unnoticeably - for instance if we minimise the amount of mental processing capacity which they have to use.