It’s a motto here, but I can’t emphasize enough on the importance of psychology in order to understand how the human mind works to get their attention and to design compelling user experiences.
In previous articles, I started the series of posts devoted to Gestalt theory and ways to effectively apply it in UX design. We have already presented the definition of Gestalt theory, the principles of grouping in particular, as well as looked into the principle of similarity for user interfaces. This time let’s discuss the principle of proximity for UX design.
One of the crucial conditions of positive user experience is desirability. People aren’t only made of logic and action, they are also full of feelings, intuition, emotions, and memories. That’s what designers have to keep in mind aiming at user-friendly products.
Today, I’m gonna write about another part of the memory capacity that every designer should know by tackling the self-generation effect.
The next fundamental gestalt principle I want to introduce is similarity. The principle of similarity is grounded on the idea that things which share visual characteristics such as shape, size, color, texture, value or orientation will be seen as belonging together.
If we keep in mind how our users think, we can create designs which support them unnoticeably - for instance if we minimise the amount of mental processing capacity which they have to use.
This post explores the use of color psychology in design and how by combining its use with schemas you can improve the user experience. The idea that color is a universal language that can be used to communicate different cultures, values, and ideas is telling of how it can influence everything from our mood and behaviour to subconscious design decision-making. But, is there a way to make color an even more potent part of the user experience?
Today, we’ll start another series about big cognitive concept that I think might be really helpful to know in a design process.
We’ve seen in the last post that when dealing with user experience of any kind, knowledge of cognitive abilities and mechanisms are highly helpful in creating a user-friendly product. Today I offer you to continue our discussion around this theme by starting a series about the Gestalt theory principles.
Those days, the term User Experience (UX), largely spreaded around the world is sometimes being accused of being misused. Some says everybody in the field of user interface (UI) design can call themselves professional UX designers... but why ? And what it truly means and involves to work in UX ?