It’s a motto here, but I can’t emphasize enough on the importance of psychology in order to understand how the human mind works to get their attention and to design compelling user experiences.
One of the crucial conditions of positive user experience is desirability. People aren’t only made of logic and action, they are also full of feelings, intuition, emotions, and memories. That’s what designers have to keep in mind aiming at user-friendly products.
This post explores the use of color psychology in design and how by combining its use with schemas you can improve the user experience. The idea that color is a universal language that can be used to communicate different cultures, values, and ideas is telling of how it can influence everything from our mood and behaviour to subconscious design decision-making. But, is there a way to make color an even more potent part of the user experience?
Those days, the term User Experience (UX), largely spreaded around the world is sometimes being accused of being misused. Some says everybody in the field of user interface (UI) design can call themselves professional UX designers... but why ? And what it truly means and involves to work in UX ?