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a blog about the links between ux design and cognitive sciences.

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PSYCHOLOGY OF COLOR

November 5/psychology, ux design
This post explores the use of color psychology in design and how by combining its use with schemas you can improve the user experience. The idea that color is a universal language that can be used to communicate different cultures, values, and ideas is telling of how it can influence everything from our mood and behaviour to subconscious design decision-making. But, is there a way to make color an even more potent part of the user experience?
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COGNITIVE BASIS #1 : MENTAL MODELS

October 29/ux design, cognitions
Today, we’ll start another series about big cognitive concept that I think might be really helpful to know in a design process.
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GESTALT PRINCIPLE #2 : FIGURE/GROUND

October 22/ux design, gestalt theory
We’ve seen in the last post that when dealing with user experience of any kind, knowledge of cognitive abilities and mechanisms are highly helpful in creating a user-friendly product. Today I offer you to continue our discussion around this theme by starting a series about the Gestalt theory principles.
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THINKING ABOUT DESIGN

October 15/ux design, ergonomics, psychology
Those days, the term User Experience (UX), largely spreaded around the world is sometimes being accused of being misused. Some says everybody in the field of user interface (UI) design can call themselves professional UX designers... but why ? And what it truly means and involves to work in UX ?
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