Today, I’m gonna write about another part of the memory capacity that every designer should know by tackling the self-generation effect.
The next fundamental gestalt principle I want to introduce is similarity. The principle of similarity is grounded on the idea that things which share visual characteristics such as shape, size, color, texture, value or orientation will be seen as belonging together.
If we keep in mind how our users think, we can create designs which support them unnoticeably - for instance if we minimise the amount of mental processing capacity which they have to use.
This post explores the use of color psychology in design and how by combining its use with schemas you can improve the user experience. The idea that color is a universal language that can be used to communicate different cultures, values, and ideas is telling of how it can influence everything from our mood and behaviour to subconscious design decision-making. But, is there a way to make color an even more potent part of the user experience?