In previous articles, I started the series of posts devoted to Gestalt theory and ways to effectively apply it in UX design. We have already presented the definition of Gestalt theory, the principles of grouping in particular, as well as looked into the principle of similarity for user interfaces. This time let’s discuss the principle of proximity for UX design.
The next fundamental gestalt principle I want to introduce is similarity. The principle of similarity is grounded on the idea that things which share visual characteristics such as shape, size, color, texture, value or orientation will be seen as belonging together.
We’ve seen in the last post that when dealing with user experience of any kind, knowledge of cognitive abilities and mechanisms are highly helpful in creating a user-friendly product. Today I offer you to continue our discussion around this theme by starting a series about the Gestalt theory principles.